“Nike shoes need to function and always be innovative,” said Smith. The shoe began to take shape through a series of drawings and samples, each pulling inspiration and reference from some of Nike’s iconic innovations and rich design history, across both Basketball and Sportswear styles.Ī careful balance was sought, each time new elements were added, with existing elements being taken away - a design process Smith refers to as “reductionism”. The creative process of the Air Yeezy began with the discussion around ideas and inspirations. An original Nike footwear style, that reflects elements of Nike’s sporting past, and remixes them with Nike innovation to deliver a unique shoe. So the opportunity to collaborate on a design with Mark Smith and Nike Design has been a dream come true, and a great experience.”įrom the start, West and Nike’s shared vision was clear: to create a modern classic. Growing up, we looked forward to the release of new Nike’s the way we would an album by our favorite artist.
“Whether you are on the court, in the street, in the club, at school, Nike represents excellence, the standard in design. “Nike is such an important brand to me,” said West.
“He’s a natural designer-partnerships like this always enhance the creative experience and the end product.” West agrees that the partnership with Nike has been exciting. “Kanye is a truly creative talent,” said Smith. This creative partnership of Smith and West’s talents as designers yielded a unique Nike Sportswear sneaker worth the wait. Partnering with Nike Creative Director, Mark Smith, Kanye was taken through the product creation process, the same way athletes have with Nike Design for the past 37 years.
The Air Yeezy was developed from a strong relationship between West and Nike. The shoe, which takes West’s nickname Yeezy, draws upon the innovations from Nike’s rich sporting history and fuses them with original lines, materials, and design elements that reflect West’s unique style. C.Nike Sportswear and Grammy award winning recording artist Kanye West present the highly anticipated Nike Air Yeezy sneaker in Spring 2009. and start driving the telly 3 0 1 Time jump behind me flashing lights like a disco Was lookin' like Danny Terrio, herbs in scenario, it's summertime It's summertime and the livin's easy Ridies on the microphone with Ras M G All people in dance will agree that we're well qualified To represent the L. Hot short days, long sweaty nights The changing of the equinox I was delayed on delta thinking about my shelter In Pasadena when a man, I was emphazema Let the top down, turn the volume up some decibels And rolling down the street Ass all up on my testicals like lice, summertime is always nice From Dena to the L.
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